Creative direction.
We define what your business stands for, who it needs to reach and how it should feel. That shared direction guides the design decisions that follow.
The person behind the practice
Taste.Thought.Attention.
I’m Phillipus Lodewyk du Plessis, a brand identity designer and creative director based in South Africa. I work with founders to shape how their businesses look, feel and show up.
A little more about me
The point of viewThought meets instinct
Personality,with a purpose.
Clear thinking.
An independent streak.
I’m drawn to brands with a point of view. Together, we give yours a visual language that feels like you — and gives people something to remember.
See what I meanIndependent mind. Distinctive worlds.What we can make together
Work togetherMade around your brief
A clear idea.A whole world.
For a new business taking shape,
or a brand ready for its next chapter.
Brand identity.
A distinctive logo, colour palette, typography and supporting graphics, developed as one connected system. Built around your business and the people you want to reach.
Brand applications.
The identity put to work across the agreed touchpoints, from packaging and print to digital assets. You leave with the files and guidelines you need to use it consistently.
See it in the work
Every project is tailored. We agree the scope, timing and investment in a written proposal before work begins.
A way of workingYou & me, start to finish
Good work.Clear steps.
A clear thread from the first question to a system you can use.
You work directly with me, from the first conversation to the final handover.
Let’s talk about your projectFind the point.
A focused brief: your audience, your ambition and what needs to change.
Give it a form.
A chosen direction, developed into a coherent visual identity.
Make it work.
Your identity, applied to the touchpoints we’ve agreed.
Make it yours.
Guidelines and final assets, ready to put to use.
The next good ideaYours, perhaps?
Let’s makea little magic.
A new brand. A fresh chapter.
It starts with a conversation.