Phillipus Lodewyk — Brand identity & creative direction

Brand identity & creative direction.

Distinctive ideas.Out in the world.

Paint & coatings

The New Earth: colour, four billion years in the making.

In-store board / Visualisation made with the approved artworkExplore the campaign

Commercial laundry

Counted in. Counted out.

Bag tag / Template with sample countsExplore the identity

Jewellery

A name with wings. A feeling to wear.

Primary lockup / Logo artworkExplore the identity

Jewellery

Expressive identity. A coherent world.

Own jewellery label / Packaging concept mockupExplore the identity

The person behind the practiceA personal introduction

Phillipus LodewykSouth Africa.

I’m Phillipus Lodewyk, a brand identity designer and creative director based in South Africa.

I work with founders to give their businesses a distinct point of view, then bring it to life through an identity they can use.

I also take on creative direction for brands and agencies, carrying the idea through campaigns, production and channels.

The next good ideaYours, perhaps?

A new brand. A fresh chapter.
It starts with a conversation.