Dang Dang
An expressive visual identity for a jewellery brand with a playful point of view.
Make the namethe statement.
A stacked wordmark gives the brand an immediately recognisable shape. Saturated colour and confident repetition create a visual language that feels as bold as the jewellery it frames.
One recognisable shape. Room for a whole world.A world around
the name.
Shopfront, packaging and merchandise concepts explore how the identity can carry into everyday encounters with the brand.
It’s all inthe details.
The original guideline pages show how the identity behaves, from the signature to the details around it.
Start with recognition.
The stacked mark gives the name a distinctive silhouette. Approved colour pairings keep that silhouette recognisable across different settings.
Give colour a clear role.
The core 55 / 30 / 10 / 5 hierarchy carries the identity across applications. Extended colours replace part of that composition.
Let the character travel.
The sticker vocabulary extends the identity into smaller moments. Distinctive phrases, symbols and dimensional treatments belong to the same visual world.
Build room for variation.
A twelve-column layout lets the content change scale while shared edges hold it together. The result is a system for applications, with room for different stories.
What went
into it.
- Wordmark & logo variations
- Colour & typography system
- Brand guidelines
- Application concepts
Brand identity & system development. Current V2 guidelines shown alongside earlier portfolio concept mockups.
Application mockups are portfolio concepts. The guideline pages show the current V2 system.
