Selectedwork.
A paint brand’s colour story, a commercial laundry, two jewellery brands. Different worlds, each with its own point of view.
Plascon
The New Earth: colour, four billion years in the making.
Plascon’s 2026/27 colour story for Micatex exterior paint. Eight new colours, told from the ground they came from.
- My part
- Co-creative direction with Alan Ford; platform & grammar
- Inside
- Episode 1, the reels, posts, the in-store board and the brochure
WashWorx
Counted in. Counted out.
Identity for WashWorx Laundry, a commercial laundry in Johannesburg that serves hospitality businesses and airport lounges.
- My part
- Creative direction & brand identity
- Inside
- Brand book, kit templates and generated visualisations; pre-launch, shown with the client’s permission
Mephoria
A name with wings. A feeling to wear.
Identity for a South African demi-fine jewellery brand, founded and handmade by Mari Du Plessis. The name means me + euphoria: joy you can wear.
- My part
- Identity, wordmark & brand system
- Inside
- Brand book, logo artwork and generated imagery direction; pre-launch brand
Dang Dang
Expressive identity. A coherent world.
An expressive visual identity for a jewellery brand with a playful point of view.
- My part
- Identity for my own jewellery label
- Inside
- Current V2 guidelines & concept mockups
Let’s makea little magic.
A new brand. A fresh chapter.
It starts with a conversation.