Phillipus
Lodewyk
← All selected workVenture identity / 02

Dabble & Do

A jewellery-making venture co-founded by Phillip and Mari Du Plessis. Components invite people to explore; guided kits offer a place to begin.

Dabble & Do’s expressive serif wordmark with a pink ampersand
01 / The central ideaMake something that feels like you

Give playa point of view.

An expressive serif wordmark meets a bright ampersand and a warm paper outline. A rich plum and pink palette brings the same personality into everyday brand applications.

An invitation to explore, experiment and make.
Venture identity & applicationsSee it take shape
02 / Applications

Two ways in.
One creative world.

Components invite people to explore. Guided kits offer a place to begin. The same identity gives both a recognisable home.

Components

Dabble

Choose components.
Find your own combination.

Guided kits

Do

Start with a guided kit.
Make it your own.

Business-card front / Application artwork
03 / Inside the identity

It’s all inthe details.

The original guideline pages show how the identity behaves, from the signature to the details around it.

Keep the personal touch.

Phillip’s original wordmark is the starting point: expressive lettering, an ornate ampersand and a pixel-sticker halo. Two colourways protect it across light and dark settings.

Logo family / Dabble & Do
From the original guidelines01 / 02
03 / Inside the identityDabble & Do

Colour helps people explore.

Bright category colours make the component range easier to navigate. Deep Plum and Cream provide the consistent text foundation around them.

Colour architecture / Dabble & Do
From the original guidelines02 / 02
04 / Credits & contextBack to top ↑

What went
into it.

  • Wordmark & logo variations
  • Colour & typography system
  • Brand guidelines
  • Business-card artwork
Credits & context

Co-founded by Phillip and Mari Du Plessis. Original wordmark by Phillip. Identity and application artwork shown.

This case presents the identity and application artwork for the venture.

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The next good ideaYours, perhaps?

Let’s makea little magic.

A new brand. A fresh chapter.
It starts with a conversation.

Tell me what’s on your mind